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Concept: Public relations


Mass media plays an important role in communicating about health research and services to patients, and in shaping public perceptions and decisions about health. Healthcare professionals also play an important role in providing patients with credible, evidence-based and up-to-date information on a wide range of health issues. This study aims to explore primary care nurses' experiences of how mass media influences frontline healthcare.

Concepts: Health care, Health care provider, United Kingdom, Media, Public relations, Mass media, Media influence, Marshall McLuhan


BACKGROUND: The evidence on public health interventions has traditionally focussed on a limited number of costs and benefits, adopted inconsistent methods and is not always relevant to the UK context. This paper develops a multi-criteria decision analysis (MCDA) approach to overcome these challenges. METHODS: A document review and stakeholder consultation was used to identify interventions and the criteria against which they should be assessed. The interventions were measured against these criteria using literature reviews and decision models. Criteria weights were generated using a discrete choice experiment. RESULTS: Fourteen interventions were included in the final ranking. Taxation was ranked as the highest priority. Mass-media campaigns and brief interventions ranked in the top half of interventions. School-based educational interventions, statins and interventions to address mental health problems ranked in the bottom half of interventions. CONCLUSIONS: This paper demonstrates that it is possible to incorporate criteria other than cost-effectiveness in the prioritization of public health investment using an MCDA approach. There are numerous approaches available that adopt the MCDA framework. Further research is required to determine the most appropriate approach in different settings.

Concepts: Health economics, Public health, Decision theory, Decision making software, Cost-utility analysis, Public relations, Multi-criteria decision analysis, New Approach to Appraisal


An increasing number of publishers and funding agencies require public data archiving (PDA) in open-access databases. PDA has obvious group benefits for the scientific community, but many researchers are reluctant to share their data publicly because of real or perceived individual costs. Improving participation in PDA will require lowering costs and/or increasing benefits for primary data collectors. Small, simple changes can enhance existing measures to ensure that more scientific data are properly archived and made publicly available: (1) facilitate more flexible embargoes on archived data, (2) encourage communication between data generators and re-users, (3) disclose data re-use ethics, and (4) encourage increased recognition of publicly archived data.

Concepts: Scientific method, Information, Archive, Public relations, Primary source


There is currently a lack of information about the uses, benefits, and limitations of social media for health communication among the general public, patients, and health professionals from primary research.

Concepts: Health care, Health care provider, Medicine, Sociology, Illness, Research, Public relations, Public


Health care professionals are utilizing Twitter to communicate, develop disease surveillance systems, and mine health-related information. The immediate users of this health information is the general public, including patients. This necessitates the validation of health-related tweets by health care professionals to ensure they are evidence based and to avoid the use of noncredible information as a basis for critical decisions.

Concepts: Health care, Health care provider, Medicine, Epidemiology, Critical thinking, Illness, Health informatics, Public relations


Although storytelling often has negative connotations within science, narrative formats of communication should not be disregarded when communicating science to nonexpert audiences. Narratives offer increased comprehension, interest, and engagement. Nonexperts get most of their science information from mass media content, which is itself already biased toward narrative formats. Narratives are also intrinsically persuasive, which offers science communicators tactics for persuading otherwise resistant audiences, although such use also raises ethical considerations. Future intersections of narrative research with ongoing discussions in science communication are introduced.

Concepts: Communication, Media, Public relations, Narrative, Broadcasting, Media studies, Graphic communication, Storytelling


A novel design of nerve communications and networks using the coupling effects between bio-cells and optical dipoles is proposed. The electrical signals are coupled to the dipoles and cells which propagate within the optical networks for long distance without any electromagnetic interference. Results have shown that the use of optical spins in the spin networks, referred as Spinnet, can be formed. This technique can be used to improve the nerve communication performance. It is fabricated as a nano-biotic circuit system, and has great potential for future disability applications and diagnosis of the links of nerves across the dead cells.

Concepts: Electromagnetism, Photon, Fundamental physics concepts, Quantum field theory, Communication, Public relations, Visual communication, Graphic communication


This study examined the mass media and personal characteristics leading to health communication inequality as well as the role of certain factors in health communication’s mass media process. Using both sociodemographic variables and Maletzke’s model as a basis, we investigated the relationship between selected components of the mass communication process, the receiving of reliable health information as a result of health communication, and the condition of its use. The study involved 1853 people in Turkey and was structured in two parts. The first part dealt with questions regarding sociodemographic characteristics, the use of the mass media and the public’s ability to obtain health information from it, the public’s perception of the trustworthiness of health information, and the state of translating this information into health-promoting behaviours. In the second part, questions related to the mass communication process were posed using a five-point Likert scale. This section tried to establish structural equation modelling using the judgements prepared on the basis of the mass media model. Through this study, it has been observed that sociodemographic factors such as education and age affect individuals' use of and access to communication channels; individuals' trust in and selection of health information from the programme content and their changing health behaviours (as a result of the health information) are related to both their perception of the mass communication process and to sociodemographic factors, but are more strongly related to the former.

Concepts: Information, Communication, Media, Public relations, Mass media, Marshall McLuhan, Media studies, Communication studies


Mass media communications are an important component of comprehensive interventions to address population levels of overweight and obesity, yet we have little understanding of the effective characteristics of specific advertisements (ads) on this topic. This study aimed to quantitatively test audience reactions to existing adult-focused public health television ads addressing overweight and obesity to determine which ads have the highest levels of message acceptance, argument strength, personalised perceived effectiveness and negative emotional impact.

Concepts: Health care, Psychology, Cancer, Advertising, Media, Public relations, Mass media, Broadcasting


Drinking water insecurity and related health outcomes often disproportionately impact Indigenous communities internationally. Understanding media coverage of these water-related issues can provide insight into the ways in which public perceptions are shaped, with potential implications for decision-making and action. This study aimed to examine the extent, range, and nature of newspaper coverage of drinking water security in Canadian Indigenous communities.

Concepts: Cognition, Canada, Public relations, Mass media, Journalism, Marshall McLuhan