OPEN Journal of medical Internet research | 16 Jan 2014
B Keller, A Labrique, KM Jain, A Pekosz and O Levine
The traditional vertical system of sharing information from sources of scientific authority passed down to the public through local health authorities and clinicians risks being made obsolete by emerging technologies that facilitate rapid horizontal information sharing. The rise of Public Health 2.0 requires professional acknowledgment that a new and substantive forum of public discourse about public health exists on social media, such as forums, blogs, Facebook, and Twitter.
* Data courtesy of Altmetric.com