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BP Meier, PR D'Agostino, AJ Elliot, MA Maier and BM Wilkowski
Abstract
A basic premise of the recently proffered color-in-context model is that the influence of color on psychological functioning varies as a function of the psychological context in which color is perceived. Some research has examined the appetitive and aversive implications of viewing the color red in romance- and achievement-relevant contexts, respectively, but in all existing empirical work approach and avoidance behavior has been studied in separate tasks and separate experiments. Research is needed to directly test whether red influences the same behavior differently depending entirely on psychological context.
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Concepts
RGB color model, Visible spectrum, Green, Science, Primary color, Color, Red, Psychology
MeSH headings
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