A rank based social norms model of how people judge their levels of drunkenness whilst intoxicated
OPEN BMC public health | 14 Sep 2016
SC Moore, AM Wood, L Moore, J Shepherd, S Murphy and GD Brown
Abstract
A rank based social norms model predicts that drinkers' judgements about their drinking will be based on the rank of their breath alcohol level amongst that of others in the immediate environment, rather than their actual breath alcohol level, with lower relative rank associated with greater feelings of safety. This study tested this hypothesis and examined how people judge their levels of drunkenness and the health consequences of their drinking whilst they are intoxicated in social drinking environments.
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- Concepts
- Alcohol abuse, Alcohol intoxication, Blood alcohol content, Alcoholic beverage, Sociology, Drinking culture
- MeSH headings
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